Domino's Pizza Audience Graph • Social Signal

The strongest pull in Domino's Pizza's top 10 isn't another restaurant — it's Valvoline Express Care (0.66), an automotive maintenance chain, edging out military and gaming neighbors to sit at the top of the similarity ranking.

The shape here is two-peak, and the two clusters are distinct. One is built around military institutions and their media: The Exchange (0.64), U.S. Army (0.64), ArmyTimes (0.62), Military.com (0.61), and Military Times (0.60) form a tight band of Government organizations and military-adjacent news publishers. The second cluster is gaming: Anthem (0.63) and GameStop (0.58) anchor it in the top 10, with video game franchises and game developers filling much of the broader neighbor set. These two neighborhoods — military community and gaming — are the structural poles the Domino's audience bridges. Fellow QSR brands do appear, but they sit lower: Charley's (0.55), Papa John's (0.53), and Burger King (0.53) are present in the top 10 but trail the military and gaming neighbors by a meaningful margin.

The audience shape Domino's carries is less defined by its own restaurant category than by two cross-kind communities — military-affiliated consumers and gaming-oriented ones — that happen to share a similar audience composition.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/domino-s-pizza

{ "handle": "domino-s-pizza", "title": "Domino's Pizza", "category": "Restaurants & Eateries", "subcategory": "QSR", "resolved": "domino-s-pizza", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "valvoline-express-care", "title": "Valvoline Express Care", "category": "Automotive", "subcategory": "Maintenance and Repair Services", "similarity": 0.6568, "drivers": [ "F04", "L03", "P01", "O02", "J05" ] }, { "handle": "exchange", "title": "The Exchange", "category": "Apparel", "subcategory": "General", "similarity": 0.6386, "drivers": [ "F04", "A06", "M02", "M01", "G02" ] }, { "handle": "usarmy", "title": "U.S. Army", "category": "Organizations", "subcategory": "Government", "similarity": 0.6372, "drivers": [ "F04", "A06", "G02", "P02", "Q06" ] }, { "handle": "anthemgame", "title": "Anthem", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.6326, "drivers": [ "F04", "A06", "O02", "A03", "J02" ] }, { "handle": "armytimes", "title": "ArmyTimes", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6246, "drivers": [ "F04", "A06", "P02", "E06", "E02" ] }, { "handle": "militarydotcom", "title": "Military.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6148, "drivers": [ "F04", "A06", "P01", "N03", "E06" ] }, { "handle": "militarytimes", "title": "Military Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6043, "drivers": [ "F04", "A06", "M01", "E04", "Q06" ] }, { "handle": "gamestop", "title": "GameStop", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.5786, "drivers": [ "F04", "M01", "A06", "J02", "G02" ] }, { "handle": "usairforce", "title": "U.S. Air Force", "category": "Organizations", "subcategory": "Government", "similarity": 0.576, "drivers": [ "F04", "O04", "Q06", "P02", "A06" ] }, { "handle": "starsandstripes", "title": "Stars and Stripes", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.5577, "drivers": [ "F04", "E06", "J05", "A06", "E04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/domino-s-pizza

Domino's Pizza

Nearest neighbors by audience shape

Raw data