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DOOM's top 10 neighbors span game developers, entertainment platforms, beauty brands, and a social media platform — with no single cluster dominating the set.
The shape is broad: scores run from Xbox Game Pass at 0.87 down to Epic Games Store at 0.82, a tight band with no dominant spike. Game developers and entertainment platforms form the expected core — BioWare (0.84), Twitch (0.84), Bungie (0.83), and Bethesda (0.82) all sit within a few hundredths of each other. Assassin's Creed (0.84) is the only other Video Game Franchise in the top 10, making DOOM's own subcategory a minority presence in its nearest neighborhood. The more structurally notable finding is the pair of Beauty brands that appear at this tier: Boxycharm (0.83) and Tarte Cosmetics (0.83) sit above several game developers and platforms, including Xbox (0.81). These are not thematic relatives — they share audience shape, meaning the people who follow DOOM look compositionally similar to the people who follow those beauty brands. Across the full top 10, the subcategory breakdown is: four Game Developers, two Entertainment Platforms, two Beauty brands, one Video Game Franchise, and one Social Media platform.
That mix — gaming infrastructure alongside beauty brands at nearly identical similarity scores — signals an audience whose shape is defined less by a single content category and more by a broad, cross-category demographic profile.
