The top 10 neighbors for DoubleTree by Hilton span six distinct subcategories — mid-range hotels, car rental, luxury hotels, spiritual leaders, politicians, and transport and logistics — with no single cluster dominating the set. That breadth is the defining structural feature of a broad-shape audience.
Six of the ten neighbors are in Hospitality & Lodging: Embassy Suites Hotels (0.96), Residence Inn by Marriott (0.95), Courtyard by Marriott (0.94), Marriott Hotels (0.93), AC Hotel (0.91), and Element by Westin (0.91) — five of those six sharing the Mid-range Hotels subcategory, with Marriott Hotels the lone Luxury Hotels entry. That core is expected. What pulls the shape toward broad is the remaining four: Avis Rent A Car (0.93) and Budget Rent A Car (0.92) from Car Rental, FedEx (0.90) from Transport and Logistics, and Hilton International (0.91) rounding out the hotel tier. The Dalai Lama (0.93) and Justin Trudeau (0.90) appear just outside the top 10, signaling that the audience's shape extends well beyond travel infrastructure.
The car rental presence at scores above 0.93 is the clearest cross-kind signal in the set: this audience looks as much like a business-travel services audience as a hotel audience, with no single neighbor pulling far ahead of the rest.