El Universal Audience Graph • Social Signal

Nine of El Universal's ten nearest neighbors are not news publishers. The single exception — Aristegui Noticias at 0.9957 — sits at the top of the list, but the remaining nine positions belong to athletes, TV channels, musicians, and a sports team, making this a distinctly cross-kind audience shape for a news outlet.

The shape is broad: all ten neighbors score above 0.90, with no sharp drop-off between them. After Aristegui Noticias, the next tier is led by Bad Bunny (0.9642, Musicians and Bands) and Canelo Alvarez (0.9636, Athletes) — two of the highest-similarity non-news neighbors in the set. Sonos (0.9351, Technology) and El Gordo y La Flaca (0.9320, TV Shows) follow closely. The bottom half of the top 10 is anchored by three Spanish-language and sports TV channels — DAZN Boxing (0.9214), TUDN USA (0.9157), and ESPN Deportes (0.9028) — alongside Neymar Jr (0.9191, Athletes) and Real Madrid C.F. (0.9016, Sports Teams).

The dominant subcategory pattern across the top 10 is TV channels (three entries) and athletes (two entries), with musicians, a sports team, a TV show, a technology brand, and one fellow news publisher filling the rest. The breadth and the cross-kind composition together indicate an audience whose shape is shared widely across Spanish-language sports and entertainment media — not concentrated within news publishing.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/el_universal_mx

{ "handle": "el_universal_mx", "title": "El Universal", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "el_universal_mx", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "aristeguionline", "title": "Aristegui Noticias", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9957, "drivers": [ "P02", "P06", "P04", "E03", "P03" ] }, { "handle": "sanbenito", "title": "Bad Bunny", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9642, "drivers": [ "P02", "P06", "P04", "P03", "E03" ] }, { "handle": "canelo", "title": "Canelo Alvarez", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9636, "drivers": [ "P02", "P06", "P04", "E03", "P03" ] }, { "handle": "jbalvin", "title": "Sonos", "category": "Brands", "subcategory": "Technology", "similarity": 0.9351, "drivers": [ "P02", "P06", "P04", "E04", "P03" ] }, { "handle": "elgordoylaflaca", "title": "El Gordo y La Flaca", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.932, "drivers": [ "P02", "P06", "P04", "E04", "P03" ] }, { "handle": "daznboxing", "title": "DAZN Boxing", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9214, "drivers": [ "P02", "P06", "P04", "E03", "P03" ] }, { "handle": "neymarjr", "title": "Neymar Jr", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9191, "drivers": [ "P02", "P06", "P04", "E03", "P03" ] }, { "handle": "tudnusa", "title": "TUDN USA", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9157, "drivers": [ "P04", "P02", "P06", "E03", "P03" ] }, { "handle": "espndeportes", "title": "ESPN Deportes", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9028, "drivers": [ "P02", "P04", "P06", "E03", "P03" ] }, { "handle": "realmadrid", "title": "Real Madrid C.F.", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9016, "drivers": [ "P02", "P06", "E03", "P04", "E04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/el_universal_mx

El Universal

Nearest neighbors by audience shape

Raw data