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The top 10 neighbors for Element by Westin span nine distinct subcategories — mid-range hotels, transport and logistics, technology, websites, humor, TV shows, apparel, automotive repair, and education — a breadth that signals a mass-market audience shape with no single dominant pull.
Eight of the ten neighbors are Mid-range Hotels: DoubleTree by Hilton (0.91), Embassy Suites Hotels (0.90), Residence Inn by Marriott (0.90), Aloft Hotels (0.90), Courtyard by Marriott (0.88), Hyatt House (0.87), Homewood Suites by Hilton (0.87), and Crowne Plaza Hotels and Resorts (0.86). That cluster is tight and expected. What breaks the pattern are positions six and ten: FedEx (0.88), a Transport and Logistics brand, sits between the hotel cluster and the rest of the list — scoring higher than three of the eight hotel neighbors — and Adobe (0.86), a Technology brand, closes the top 10. FedEx's placement is the structural surprise: an audience shaped by extended-stay and business travel apparently overlaps substantially with the audience following a global shipping and logistics company, suggesting a strong business-traveler or corporate-account segment running through both.
The broad shape here reflects an audience that is recognizably hotel-adjacent at its core but porous enough at the edges to absorb cross-category neighbors from commercial services and enterprise software.
