Playground →
wet n wild beauty sits at 0.96 — but the more revealing structural fact is that e.l.f. Cosmetics' top 10 splits cleanly into two distinct neighborhoods: a tight cluster of drugstore and mid-tier beauty brands, and then, at position 10, Rey Mysterio (0.89), a professional wrestler with no obvious cosmetics connection.
The shape is two-peak. The first peak is unmistakably same-kind: nine of the top 10 neighbors carry the Beauty subcategory. wet n wild beauty (0.96), Milani Cosmetics (0.95), NYX Pro Makeup US (0.94), Revlon (0.92), and BH Cosmetics (0.92) form the core — all accessible-price-point cosmetics brands whose audiences compose nearly identically to e.l.f.'s. Urban Decay (0.91), Too Faced Cosmetics (0.91), Tarte Cosmetics (0.90), and Maybelline New York (0.90) extend that cluster through the mid-tier and mass-market range.
The second peak is Rey Mysterio at 0.89 — an Athletes subcategory entry, the sole non-Beauty neighbor in the top 10, and a signal that a meaningful slice of this audience also indexes toward professional wrestling. That cross-kind pull is confirmed further out in the broader graph, where WWE-adjacent athletes and game developers appear repeatedly, suggesting the audience bridges beauty and entertainment in ways the beauty-only cluster doesn't capture.
The overall picture is an audience with a strong, coherent beauty-brand core that simultaneously carries a secondary entertainment-and-sports footprint.
