Playground →
DoubleTree by Hilton (0.96) and Residence Inn by Marriott (0.96) form a tight dual peak at the top of Embassy Suites' neighbor set — two distinct mid-range hotel brands pulling nearly identical audience shapes, with a third, Courtyard by Marriott (0.95), close behind. That three-way cluster of fellow Mid-range Hotels subcategory members defines the first peak clearly.
The second peak is where the shape gets more interesting. Sitting at position five, Avis Rent A Car (0.94) is the highest-scoring non-hotel neighbor in the top 10 — a Car Rental brand whose audience composition tracks closely with Embassy Suites' own. Budget Rent A Car (0.92) appears at position seven, making car rental the only non-lodging subcategory with two representatives in the top 10. Between those two car rental entries sits Marriott Hotels (0.94), a Luxury Hotels subcategory entry — the only luxury hotel in the top 10 — and Fine Dining & Luxury Eateries (0.92), the sole restaurant category neighbor. Rounding out the ten are Hilton International (0.91), Element by Westin (0.90), and AC Hotel (0.90), all Mid-range Hotels.
The two-peak structure — mid-range hotel brands on one side, car rental on the other — points to an audience organized around the full business-travel stack rather than lodging alone.
