Equinox Audience Graph • Social Signal

Equinox's ten nearest neighbors span media properties, ad agencies, and lifestyle publications — with only one other fitness brand in the set. The scores run from 0.98 down to 0.97, a narrow band that confirms the flat shape: no single neighbor dominates, and the audience composition is consistent across a diverse mix of entity types.

The top 10 break into three rough clusters by subcategory. Websites account for three slots — The Infatuation (0.98), Well+Good (0.98), and UrbanDaddy (0.97) — spanning restaurant discovery, wellness content, and urban lifestyle. B2B agencies fill three more: Droga5 (0.98), R/GA (0.97), and Huge (0.97). The remaining four are Into The Gloss (0.98, Beauty), Condé Nast (0.97, Magazines), Intelligencer (0.97, Blogs), and SoulCycle (0.98, Fitness) — the lone fellow fitness brand in the top 10. The cross-kind character of this set is the defining feature: two-thirds of the nearest neighbors are media or agency entities, not fitness or wellness brands.

This audience shape suggests Equinox draws a crowd whose attention is distributed across creative-industry and urban-media properties, not concentrated within fitness alone.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/equinox

{ "handle": "equinox", "title": "Equinox", "category": "Brands", "subcategory": "Fitness", "resolved": "equinox", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "infatuation", "title": "The Infatuation", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.981, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "soulcycle", "title": "SoulCycle", "category": "Brands", "subcategory": "Fitness", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "intothegloss", "title": "Into The Gloss", "category": "Brands", "subcategory": "Beauty", "similarity": 0.9784, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "droga5", "title": "Droga5", "category": "Brands", "subcategory": "B2B", "similarity": 0.9782, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "iamwellandgood", "title": "Well+Good", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9775, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "rga", "title": "R/GA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9729, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "condenast", "title": "Condé Nast", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9728, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "intelligencer", "title": "Intelligencer", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9722, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "urbandaddy", "title": "UrbanDaddy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9719, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "hugeinc", "title": "Huge", "category": "Brands", "subcategory": "B2B", "similarity": 0.9703, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/equinox

Equinox

Nearest neighbors by audience shape

Raw data