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The top 10 neighbors for Equinox Fitness Clubs span restaurants, retail, apparel, grocery, a media website, and a journalist — with no other fitness center or gym appearing anywhere in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.95 signals near-identical audience shape.
The shape is flat: scores run from 0.95 down to 0.91 with no single dominant neighbor and no sharp drop-off. sweetgreen leads at 0.95, followed by Pressed Juicery at 0.93 and West Elm at 0.93. Kiehl's (0.92) and Madewell (0.92) sit just behind, with Whole Foods Market at 0.91 rounding out the tightest cluster. The subcategory breakdown across all ten is: QSR (sweetgreen, Shake Shack), Juice and Smoothies (Pressed Juicery), Home Goods and Furnishings (West Elm), Beauty and Cosmetics (Kiehl's, Bluemercury), Womens Apparel (Madewell), General Grocery Stores (Whole Foods), Websites (Pando), Journalists (Kara Swisher), and Office Supplies (Paper Source). That is a cross-kind cluster almost entirely composed of upscale consumer brands — food, home, beauty, and apparel — with no fitness neighbor in sight.
The pattern points to an audience defined less by fitness interest than by a consistent consumer profile that cuts across premium lifestyle categories.
