Ervin Santana Audience Graph • Social Signal

Ervin Santana's top 10 neighbors span trading cards, sports leagues, comedians, golf brands, and alcohol — a broad sports-media ecosystem with no single dominant pull and no clear outlier.

The shape is flat: scores run from Topps at 0.80 down to Dos Equis Man at 0.76, a range of just four points across ten neighbors. Major League Baseball (0.80) and Frank Caliendo (0.80) sit nearly level with Topps at the top, which itself is a cross-kind finding — a comedian and a trading card brand matching a sports league as the nearest audiences to a professional athlete. Bo Jackson (0.79) is the only other Athlete subcategory in the top 10; the rest are a mix of a Video Game Franchise (MLB The Show, 0.78), a Podcasts and Radio channel (ESPN Radio, 0.77), two Fitness brands (Callaway Golf at 0.77 and TaylorMade Golf at 0.74, visible in the wider graph), an Alcohol brand (Dos Equis Man, 0.76), a Sports brand (Rawlings Sports, 0.76), and an Actor (Patricia Heaton, 0.75). The subcategory mix — sports media, sports equipment, golf, comedy, and alcohol — points to an audience shaped by mainstream American sports fandom rather than baseball specialism alone.

The flat distribution and cross-kind composition together suggest an audience that is broadly sports-media oriented, comfortable across multiple entertainment and lifestyle verticals rather than concentrated around any single niche.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ervinsantana_54

{ "handle": "ervinsantana_54", "title": "Ervin Santana", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "ervinsantana_54", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "topps", "title": "Topps", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.7995, "drivers": [ "P02", "F03", "I01", "E02", "Q04" ] }, { "handle": "mlb", "title": "Major League Baseball", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.7976, "drivers": [ "F03", "I01", "A06", "G03", "J02" ] }, { "handle": "frankcaliendo", "title": "Frank Caliendo", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7952, "drivers": [ "P02", "F03", "I01", "L02", "G03" ] }, { "handle": "bojackson", "title": "Bo Jackson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7893, "drivers": [ "N03", "P02", "I01", "A06", "P06" ] }, { "handle": "mlbtheshow", "title": "MLB The Show", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7823, "drivers": [ "A06", "F03", "P02", "G03", "I01" ] }, { "handle": "espnradio", "title": "ESPN Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7698, "drivers": [ "N03", "P02", "F03", "I01", "G03" ] }, { "handle": "callawaygolf", "title": "Callaway Golf", "category": "Brands", "subcategory": "Fitness", "similarity": 0.7692, "drivers": [ "N03", "I01", "P02", "G03", "A02" ] }, { "handle": "dilfersdimes", "title": "Trent Dilfer", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7598, "drivers": [ "P02", "I01", "G03", "E06", "A06" ] }, { "handle": "rawlingssports", "title": "Rawlings Sports", "category": "Brands", "subcategory": "Sports", "similarity": 0.7592, "drivers": [ "A06", "I01", "F03", "G03", "L02" ] }, { "handle": "doseqiusman", "title": "Dos Equis Man", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.7591, "drivers": [ "N03", "A06", "P02", "I01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ervinsantana_54

Ervin Santana

Nearest neighbors by audience shape

Raw data