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ESPN MMA's ten nearest neighbors split between MMA figures and a cluster of comedians and influencers — a mix that defines the audience shape more than any single dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.92 means the audiences look nearly identical in structure.
Six of the ten neighbors are MMA-adjacent: Daniel Cormier leads at 0.92, followed by UFC at 0.91, Jon Jones at 0.90, FOX Sports: UFC at 0.89, Dana White at 0.88, and Bellator MMA at 0.88. That cluster is expected. What the flat shape reveals is that the remaining four slots don't go to other sports properties — they go to Jeffree Star (0.90), Liza Koshy (0.89), Corinna Kopf (0.88), and Gabriel Iglesias (0.88): a model, two comedians, and a reality TV personality. No other TV shows appear in the top 10. The scores across all ten neighbors span only about five points (0.88–0.92), confirming the flat shape — there is no single outlier pulling the audience in one direction.
The audience that follows ESPN MMA carries a profile broad enough to overlap substantially with both combat sports figures and high-reach entertainment personalities, with no clean separation between the two.
