essie Audience Graph • Social Signal

The strongest pull in essie's top 10 comes from Just Jared (0.76), a celebrity news website — not another beauty brand. That cross-kind lead defines the two-peak structure here: one cluster anchored in entertainment and media, the other in beauty.

The beauty peak is real and close behind. OPI (0.74) and Beautylish (0.74) are the two nearest same-subcategory neighbors, followed by L'Oréal Paris USA (0.71) and Bobbi Brown Cosmetics (0.69) — four Beauty brands in the top 10 in total. But the media and entertainment cluster is equally present: Hulu (0.72) is the fourth-closest neighbor overall, Allure (0.71) bridges beauty and magazine publishing, and Nicole Richie (0.71) — a TV Personality — sits alongside Unilever (0.71) in the same score band. GIPHY (0.69), a Technology brand, rounds out the top 10 as the most structurally unexpected entry in the set.

The subcategory tally across the 10 neighbors breaks into Beauty (4), Websites (1), Entertainment Platforms (1), Magazines (1), Home (1), TV Personalities (1), and Technology (1) — a genuine split between cosmetics peers and a broad entertainment-and-media orbit.

This two-peak shape suggests essie's audience is simultaneously at home in the beauty aisle and in mainstream pop-culture media consumption, with no single cluster fully owning the overlap.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/essie

{ "handle": "essie", "title": "essie", "category": "Brands", "subcategory": "Beauty", "resolved": "essie", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "justjared", "title": "Just Jared", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7573, "drivers": [ "A02", "G01", "I01", "N03", "G03" ] }, { "handle": "opi_products", "title": "OPI", "category": "Brands", "subcategory": "Beauty", "similarity": 0.7442, "drivers": [ "N03", "N04", "M01", "Q01", "O03" ] }, { "handle": "beautylish", "title": "Beautylish", "category": "Brands", "subcategory": "Beauty", "similarity": 0.741, "drivers": [ "N03", "Q01", "A02", "E06", "I01" ] }, { "handle": "hulu", "title": "Hulu", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7209, "drivers": [ "N03", "I01", "Q01", "O03", "G03" ] }, { "handle": "allure_magazine", "title": "Allure", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7105, "drivers": [ "A02", "I01", "G01", "N03", "Q01" ] }, { "handle": "unilever", "title": "Unilever", "category": "Brands", "subcategory": "Home", "similarity": 0.709, "drivers": [ "N03", "A02", "G01", "N04", "M01" ] }, { "handle": "nicolerichie", "title": "Nicole Richie", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7089, "drivers": [ "G01", "I01", "N03", "Q01", "A02" ] }, { "handle": "lorealparisusa", "title": "L'Oréal Paris USA", "category": "Brands", "subcategory": "Beauty", "similarity": 0.7071, "drivers": [ "N04", "N03", "M01", "I01", "Q01" ] }, { "handle": "giphy", "title": "GIPHY", "category": "Brands", "subcategory": "Technology", "similarity": 0.6948, "drivers": [ "G01", "I01", "N03", "A02", "G03" ] }, { "handle": "bobbibrown", "title": "Bobbi Brown Cosmetics", "category": "Brands", "subcategory": "Beauty", "similarity": 0.6919, "drivers": [ "A02", "M01", "I01", "Q01", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/essie

essie

Nearest neighbors by audience shape

Raw data