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The top 10 neighbors for EZ Mart span six different subcategories — no single kind dominates, and the spread runs from grocery to banking to sporting goods.
The shape is broad: scores range from 0.83 at the top down to 0.72 at position 10, with no single neighbor pulling far ahead of the rest. Family Fare leads at 0.83, a general grocery store — not another gas station or convenience store. Dunham's Sports follows at 0.79 (sporting goods and outdoor gear), then Northwest Bank at 0.79 (banks). The first fellow gas station, MFA Oil, arrives fourth at 0.79, nearly tied with the bank. Kwik Fill (0.75) and Par Mar Stores (0.75) round out the gas station presence in the top 10, giving EZ Mart three same-subcategory neighbors — but they sit behind a grocer, a sporting goods retailer, and a bank.
That cross-kind composition is the defining feature here. The top 10 also include Label Shopper (apparel, 0.74), Associated Bank (banks, 0.73), Field & Stream (magazine, 0.72), and VIP Tires & Service (automotive parts, 0.72). Banks appear twice; the remaining neighbors are each from a distinct subcategory. The audience shape EZ Mart shares most broadly is not with other fuel and convenience brands but with a wider mix of rural and regional retail — grocers, hardware, sporting goods, and community banks.
This broad, cross-category pattern suggests EZ Mart's audience is defined less by the fuel-and-convenience category itself than by a regional consumer profile that overlaps with many kinds of everyday local commerce.
