Fanatics Audience Graph • Social Signal

Fanatics' top 10 neighbors span baseball media, trading cards, actors, and a home-goods brand — a flat distribution with no single dominant pull and scores compressed between 0.65 and 0.61.

The shape is flat: the top neighbor, Sporting News MLB (0.65), leads by only a slim margin over Justin Hartley (0.65), Panini America (0.64), SportsLine (0.64), and MLB Network (0.64). Similarity here measures how closely two entities' audiences resemble each other in composition — a high score means the audiences look alike, not that the entities are related. Tallying the top 10 by subcategory: three are TV Channels (MLB Network, FOX Sports: MLB, and MLB Pipeline), two are Actors (Justin Hartley and Chrissy Metz), two are Toys and Games (Panini America and Fanatics Authentic), one is a News Publisher (Sporting News MLB), one is a Website (SportsLine), and one is a Sports League (Minor League Baseball). Only ESPN Fantasy Sports shares Fanatics' own subcategory of Sports Brands — making this largely a cross-kind cluster. The baseball-media thread (TV channels, a news publisher, a website, a sports league) is the clearest grouping, but it sits alongside trading-card brands and primetime drama actors at nearly identical scores, which is the more structurally notable finding.

The flat, cross-kind spread suggests Fanatics draws an audience whose shape is defined less by any single content vertical than by a broad mainstream profile that overlaps with baseball coverage, collectibles, and general entertainment simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/fanatics

{ "handle": "fanatics", "title": "Fanatics", "category": "Brands", "subcategory": "Sports", "resolved": "fanatics", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "sn_mlb", "title": "Sporting News MLB", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6526, "drivers": [ "N03", "F04", "F03", "K01", "K04" ] }, { "handle": "justinhartley", "title": "Justin Hartley", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6482, "drivers": [ "N03", "F03", "A02", "K01", "D03" ] }, { "handle": "paniniamerica", "title": "Panini America", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.6388, "drivers": [ "N03", "F03", "I01", "K01", "A02" ] }, { "handle": "sportsline", "title": "SportsLine", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6361, "drivers": [ "N03", "F04", "P03", "I01", "D03" ] }, { "handle": "mlbnetwork", "title": "MLB Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.636, "drivers": [ "N03", "F03", "I01", "D03", "A02" ] }, { "handle": "mlbonfox", "title": "FOX Sports: MLB", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6274, "drivers": [ "N03", "F03", "I01", "A02", "G01" ] }, { "handle": "milb", "title": "Minor League Baseball", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.6273, "drivers": [ "N03", "F03", "I01", "Q04", "D03" ] }, { "handle": "erincondren", "title": "Erin Condren Design", "category": "Brands", "subcategory": "Home", "similarity": 0.6202, "drivers": [ "N03", "C02", "P03", "I01", "A02" ] }, { "handle": "espnfantasy", "title": "ESPN Fantasy Sports", "category": "Brands", "subcategory": "Sports", "similarity": 0.6161, "drivers": [ "N03", "I01", "F03", "P03", "C02" ] }, { "handle": "lucasfilmgames", "title": "Lucasfilm Games", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.6102, "drivers": [ "N03", "A02", "E03", "F03", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/fanatics

Fanatics

Nearest neighbors by audience shape

Raw data