Share

FanGraphs Baseball

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for FanGraphs Baseball span six distinct subcategories — no single kind dominates, and the scores compress into a tight band from 0.96 down to 0.90 — a textbook broad shape with no single standout pulling away from the pack.

The two nearest neighbors are fellow Websites: Baseball Prospectus at 0.96 and, at 0.94, Baseball Reference, which is categorized as a Sports brand rather than a website. After that, the cluster shifts decisively toward Journalists: Keith Law (0.94), Jeff Passan (0.92), Jon Heyman (0.92), Peter Gammons (0.91), Jayson Stark (0.91), Bob Nightengale (0.91), and Ken Rosenthal (0.90) all fall in that subcategory. The lone non-journalist, non-website entry in the top 10 is HardballTalk at 0.91, a News Publisher. That makes six of the top 10 Journalists, two Websites (including the center entity's own subcategory), one Sports brand, and one News Publisher — a cluster defined almost entirely by baseball media coverage rather than by analytics tools or data products.

The one structural surprise is what's absent in the top 10: no TV shows, no comedians, no research organizations, and no cross-sport entities appear until the scores drop below 0.90, where the neighbor set broadens considerably. Within the top 10, the audience shape is tightly anchored to baseball journalism and reference, suggesting that FanGraphs draws an audience whose attention is concentrated on the beat-reporter and database layer of the sport.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "fangraphs", "title": "FanGraphs Baseball", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "fangraphs", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "baseballpro", "title": "Baseball Prospectus", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9606, "drivers": [ "N03", "P02", "P06", "A04", "C01" ] }, { "handle": "baseball_ref", "title": "Baseball Reference", "category": "Brands", "subcategory": "Sports", "similarity": 0.9369, "drivers": [ "N03", "P06", "P02", "A04", "N02" ] }, { "handle": "keithlaw", "title": "Keith Law", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9364, "drivers": [ "N03", "G01", "P02", "A04", "P06" ] }, { "handle": "jeffpassan", "title": "Jeff Passan", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9201, "drivers": [ "N03", "P02", "P06", "A04", "N02" ] }, { "handle": "jonheyman", "title": "Jon Heyman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9154, "drivers": [ "N03", "A04", "P06", "P02", "B02" ] }, { "handle": "pgammo", "title": "Peter Gammons", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9138, "drivers": [ "N03", "A04", "P02", "P06", "N02" ] }, { "handle": "hardballtalk", "title": "HardballTalk", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9121, "drivers": [ "N03", "A04", "P02", "P06", "A02" ] }, { "handle": "jaysonst", "title": "Jayson Stark", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9093, "drivers": [ "N03", "P02", "P06", "A04", "N02" ] }, { "handle": "bnightengale", "title": "Bob Nightengale", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.907, "drivers": [ "N03", "P02", "P06", "A04", "N02" ] }, { "handle": "katienolan", "title": "Katie Nolan", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8999, "drivers": [ "G01", "N03", "H02", "A04", "N02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: