Playground →
Champs Chicken is the strongest pull in Ferrellgas's top 10 — a QSR chain sitting at 0.91, ahead of every automotive, hardware, or fuel brand in the set. That cross-kind lead is the defining structural fact here.
The shape is broad: no single neighbor dominates, and scores stay elevated across a wide range of categories. After Champs Chicken, the next tier includes two Services/Miscellaneous entries — Miscellaneous (0.88) and Walmart Photo Center (0.88) — followed by NAPA Auto Parts (0.87) and Lowe's Market (0.86). The subcategory spread across the top 10 is genuinely wide: QSR, Miscellaneous, Parts and Accessories, General Grocery Stores, Electronics, Eyewear, Podcasts and Radio, Entertainment, Alcohol, and Magazines each appear once. No single subcategory repeats in the top 10, which is the clearest marker of a broad audience shape.
Ferrellgas's own subcategory — Gas Stations — does not appear in the top 10 at all; the nearest fellow Gas Stations brand, ConocoPhillips, sits at position 14 in the full results (0.82). The two radio entries, SiriusXM The Highway (0.85) and Nitro Circus (0.85), along with Budweiser (0.84) and Outdoor Life (0.84), round out a neighbor set that skews toward working-life and leisure touchpoints rather than fuel or energy peers.
The breadth of this neighbor set suggests an audience whose shape is defined less by any single category than by a consistent lifestyle and consumption pattern that cuts across QSR, auto parts, hardware, and country-leaning media.
