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Breweries dominate Frontier Airlines' nearest audiences — five of the top 10 neighbors are craft beer brands, a concentration that no other category comes close to matching in this set.
Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.77 signals a very tight structural match. Oskar Blues Brewery leads at 0.77, followed by New Belgium Brewing (0.74), Cigar City Brewing (0.74), and Avery Brewing Co (0.73). Left Hand Brewing Company rounds out the brewery cluster at 0.73. The shape is broad — no single neighbor pulls far ahead of the others, and the scores compress into a band from 0.72 to 0.77 across the full top 10.
Outside the brewery cluster, the remaining five neighbors span government officials, journalists, and athletes. First Lady of the United States sits at 0.75, the second-highest score in the set, flanked by Sarah Spain (0.73) and Taylor Twellman (0.73). DRAFT Magazine (0.72) — a beer-focused publication — and The White House (0.72) close out the ten. Southwest Airlines, the only other airline in the top 10, appears at 0.71, well within the same narrow band. The cross-kind character of this set is the defining feature: Frontier's audience shape is shared most tightly with craft breweries and civic/political accounts, not with other travel brands.
The broad shape and compressed scores suggest an audience that is genuinely generalist — no single content category owns it.
