Playground →
The top 10 neighbors for FOX Sports span five distinct subcategories — TV Channels, TV Shows, Sports Leagues, a Restaurant brand, and a Video Game Franchise — with no single cluster dominating, which is the defining feature of a broad audience shape.
FS1 leads at 0.86, the strongest pull in the set and the only neighbor that shares FOX Sports' own subcategory (TV Channels) in the top 10 — ESPN also appears as a TV Channel at 0.82, making two fellow TV Channels total. SportsCenter (0.83) and XFL (0.83) sit just behind FS1, the former a TV Show and the latter a Sports League, both nearly tied. The most structurally notable entry is Jimmy John's at 0.83 — a restaurant brand sitting at the same similarity level as a competing sports network, which signals how broadly this audience's shape is shared across categories well outside sports media. Madden NFL 20 (0.82) and Madden Ultimate Team (0.81) add a Video Game Franchise cluster, while Pro Football Rumors (0.80), Pro Football Hall of Fame (0.80), and Ric Flair (0.80) round out the ten — a blog, a destination brand, and an athlete, respectively. The scores compress into a 0.86–0.80 band with no sharp drop-off, confirming the broad shape: no single neighbor dominates, and the audience composition is shared widely across sports media, gaming, and consumer brands alike.
This pattern suggests an audience whose shape is defined less by loyalty to one media type than by a consistent demographic signature that cuts across sports content, fast food, and football gaming simultaneously.
