Aldi USA sits at the top of FOX Sports Radio's similarity graph — not another sports broadcaster, not a rival radio network. That cross-kind lead, at 0.77, sets the tone for a broad neighbor set that spans grocery chains, video game franchises, car washes, and casual dining restaurants.
The shape here is broad: no single neighbor dominates, and the scores descend gradually from 0.77 down to 0.64 across the top 10. After Aldi USA, the next closest neighbors are Gatorade (0.72, Beverages), Trivia Crack (0.70, Video Game Franchises), Leonard (0.70, Home Improvement and Hardware), and J.D. Byrider (0.70, Dealerships). Only two neighbors in the top 10 share FOX Sports Radio's own subcategory of Podcasts and Radio: Morbid: A True Crime Podcast at 0.68 — a true crime podcast with no sports connection — and no other radio property appears. The remaining eight neighbors span Websites (Cord Cutters News, 0.70), Video Game Franchises (Rocket League, 0.69; Madden NFL Mobile, 0.69), Athletes (Jarvis Landry, 0.68), and Sports brands (Louisville Slugger, 0.68).
The category mix — everyday retail, gaming, automotive, and a single sports-adjacent athlete — points to an audience whose shape is defined less by sports media consumption than by a broad, mainstream consumer profile that happens to include sports touchpoints.