Playground →
Rodda Paint at 0.92 is the second-strongest audience match in Fred Meyer Fuel's top 10 — a home goods retailer sitting ahead of every other gas station in the set. Similarity here measures how closely two entities' audiences resemble each other in composition, not whether the entities are related.
The shape is broad, with no single neighbor dominating and scores spread from 0.97 down to 0.74. Fred Meyer leads at 0.97 — the grocery banner sharing the same brand family — followed by Rodda Paint (0.92) and Fred Meyer Jewelers (0.85). Three General Grocery Stores appear in the top 10: Fred Meyer, King Soopers (0.77), and Shaw's (0.75). Only two fellow Gas Stations make the cut: Plaid Pantry (0.80) and Holiday Station (0.74). The remaining neighbors span QSR (Café Zupas, 0.79), general apparel (Duluth Trading, 0.76), and automotive maintenance (Brakes Plus, 0.74). The cross-kind composition — grocery, home goods, jewelry, and apparel all outranking most gas station peers — signals that this audience is shaped less by fuel-stop behavior than by a broader regional retail pattern anchored to the Fred Meyer ecosystem.
The top 10 as a whole describe an audience whose shape is defined by Pacific Northwest and regional chain loyalty rather than by the convenience-and-fuel category alone.
