Share

Gary Lineker

Celebrities and Influencers
Athletes
Playground →Docs

The strongest pull in Gary Lineker's top 10 is Have I Got News For You at 0.87 — a political panel comedy show, not a sports broadcast — which sets the tone for a neighbor set that spans well beyond football media.

The shape is broad: eight of the ten neighbors score above 0.81, and no single entity dominates. The subcategory breakdown tells the real story. Sports media is present — BBC Sport (0.85), Sky Sports (0.84), and Sky Sports News (0.83) all rank in the top four — but they share the cluster with entities from entirely different categories. Jimmy Carr (0.82, Comedians) and Brian Cox (0.82, Academics) sit alongside Match of the Day (0.82, TV Shows) and Boris Johnson (0.82, Politicians). BBC Radio 6 Music (0.81) and Private Eye Magazine (0.80) round out the ten. That is a mix of TV channels, news publishers, TV shows, podcasts and radio, a comedian, an academic, and a politician — six distinct subcategories across ten neighbors.

No other Athlete appears in the top 10; Andy Murray is the only fellow Athlete visible anywhere in the wider dataset shown here, at 0.69. The audience Lineker draws looks less like a sports-fan cluster and more like a broad British public-media audience — one that follows football coverage and political satire, BBC radio and current affairs, in roughly equal measure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "garylineker", "title": "Gary Lineker", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "garylineker", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "haveigotnews", "title": "Have I Got News For You", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8748, "drivers": [ "F04", "A02", "L01", "N03", "I02" ] }, { "handle": "bbcsport", "title": "BBC Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8469, "drivers": [ "F04", "N03", "A02", "L01", "I02" ] }, { "handle": "skysports", "title": "Sky Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8404, "drivers": [ "F04", "N03", "L01", "I02", "K02" ] }, { "handle": "skysportsnews", "title": "Sky Sports News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8294, "drivers": [ "F04", "N03", "L01", "K02", "I02" ] }, { "handle": "jimmycarr", "title": "Jimmy Carr", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8213, "drivers": [ "F04", "L01", "I02", "J05", "A02" ] }, { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8193, "drivers": [ "F04", "L01", "N03", "A04", "I02" ] }, { "handle": "profbriancox", "title": "Brian Cox", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.8183, "drivers": [ "F04", "L01", "A02", "J05", "G03" ] }, { "handle": "borisjohnson", "title": "Boris Johnson", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8163, "drivers": [ "N03", "F04", "A02", "J05", "K02" ] }, { "handle": "bbc6music", "title": "BBC Radio 6 Music", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8149, "drivers": [ "F04", "A02", "G01", "L01", "N03" ] }, { "handle": "privateeyenews", "title": "Private Eye Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7997, "drivers": [ "A02", "J05", "F04", "G01", "L01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: