Playground →
The top 10 splits cleanly into two neighborhoods that have almost nothing in common on the surface: beauty and lifestyle influencers on one side, and the Call of Duty franchise ecosystem on the other.
The first cluster runs from Jaclyn Hill (0.94) through Shane Dawson (0.94), Jeffree Star (0.93), James Charles (0.92), and MrBeast (0.91) — a mix of Lifestyle, Reality TV Stars, and Models subcategories, all tightly grouped at the top of the list. The second cluster begins at position six and runs through Activision Support (0.90), Call of Duty (0.90), Treyarch Studios (0.89), Infinity Ward (0.89), and Call of Duty News (0.88) — three Game Developers and two Video Game Franchises, all from the same franchise orbit. The gap between the fifth and sixth neighbors (0.91 to 0.90) is narrow in absolute terms, but the categorical break is sharp: the top five are all Celebrities and Influencers, while the bottom five are all Brands. No other subcategory from the center entity — Authors — appears anywhere in the top 10. The two-peak shape means Tati Westbrook's audience is simultaneously shaped like a beauty influencer crowd and a gaming brand crowd, with no single dominant pull.
What this reveals is an audience that bridges two structurally distinct content worlds, drawn together under the same follower profile rather than by any single thematic thread.
