Google News Audience Graph • Social Signal

The nearest neighbor in Google News's top 10 is Moderna at 0.88 — a healthcare brand, not another news publisher — signaling that the audience shape here cuts across categories in ways that defy a simple "news finds news" pattern.

The shape is broad: all ten neighbors sit within a 0.84–0.88 band, with no single dominant cluster pulling far ahead. Moderna (0.88) leads, followed by Veep (0.84), a TV show, and Apple News (0.84), the one fellow News Publisher in the top 10. After that, the set fans out across CERN (0.83), a research organization, Banana Republic (0.83), a fashion brand, and Wells Fargo (0.83), a bank. Rounding out the ten are The Atlantic Photo (0.82), a news publisher, IFLScience (0.82), a website, Mazie Hirono (0.82), a politician, and Discover Magazine (0.82), a magazine.

By subcategory, the top 10 spans healthcare brands, TV shows, news publishers, research organizations, fashion, banking, websites, and politicians — no single kind dominates. Only two of the ten share Google News's own News Publisher subcategory (Apple News and The Atlantic Photo), meaning the audience shape is defined less by what Google News is and more by a cross-category profile that touches science, finance, media, and civic content simultaneously.

That breadth is the structural finding: this audience doesn't cluster around a single content type, it aggregates across the full information diet.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/googlenews

{ "handle": "googlenews", "title": "Google News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "googlenews", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "moderna_tx", "title": "Moderna", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.8771, "drivers": [ "N03", "G03", "G01", "A02", "A06" ] }, { "handle": "veephbo", "title": "Veep", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8436, "drivers": [ "N03", "G01", "A02", "G03", "I01" ] }, { "handle": "applenews", "title": "Apple News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8377, "drivers": [ "N03", "G03", "G01", "A02", "A06" ] }, { "handle": "cern", "title": "CERN", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.8324, "drivers": [ "N03", "G03", "G01", "A02", "J04" ] }, { "handle": "bananarepublic", "title": "Banana Republic", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8282, "drivers": [ "N03", "G01", "A02", "G03", "I01" ] }, { "handle": "wells-fargo", "title": "Wells Fargo", "category": "Financial", "subcategory": "Banks", "similarity": 0.8272, "drivers": [ "N03", "A02", "A06", "G01", "G03" ] }, { "handle": "theatlphoto", "title": "The Atlantic Photo", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8248, "drivers": [ "N03", "A02", "G01", "G03", "I01" ] }, { "handle": "iflscience", "title": "IFLScience", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8238, "drivers": [ "N03", "G03", "A02", "G01", "J04" ] }, { "handle": "maziehirono", "title": "Mazie Hirono", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8199, "drivers": [ "N03", "A02", "G01", "G03", "J04" ] }, { "handle": "discovermag", "title": "Discover Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8151, "drivers": [ "N03", "G03", "A02", "G01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/googlenews

Google News

Nearest neighbors by audience shape

Raw data