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Chicago Magazine (0.96) and Mayor Lori Lightfoot (0.96) sit at virtually identical distances from Governor JB Pritzker — two distinct poles that together define the two-peak structure of this audience.
The shape is a bridge between Chicago civic media and Chicago political figures. The top four neighbors break cleanly into those two clusters: Chicago Magazine at 0.96 and Time Out Chicago at 0.96 and Chicago Reader at 0.95 represent the city's magazine and local-media readership, while Mayor Lori Lightfoot at 0.96 is the lone fellow politician in the top 10 — the only neighbor sharing Pritzker's own subcategory at this tier. Positions five through ten fill in with Chicago-rooted consumer brands and local institutions: Mariano's (0.94), WGN Morning News (0.90), Lou Malnati's Pizza (0.86), The Second City (0.86), Rick Bayless (0.86), and The Athletic Chicago (0.85). Across all ten, the subcategory distribution spans Magazines, Politicians, Grocery and Superstores, TV Shows, Restaurant, Destinations, TV Personalities, and News Publishers — a mix unified not by theme but by a shared Chicago-market audience footprint.
The two-peak structure reveals an audience that is simultaneously engaged with local civic media and local political figures, with Chicago consumer culture filling the middle ground between those two poles.
