Playground →
Bojangles is the strongest signal in Greg Olsen's top 10 — a regional restaurant brand sitting at 0.88, ahead of every sports team and fellow athlete in the set. That's the structural surprise in a neighbor list that otherwise reads like a map of the Carolinas and Southeast sports media.
The shape here is broad: all ten neighbors fall within a 0.88–0.80 band, with no single entity pulling far ahead of the rest. Duke Energy (0.85) and the Carolina Panthers (0.84) follow Bojangles closely, and the remaining seven neighbors — David Pollack (0.83), Freddie Freeman (0.82), FOX Sports South (0.81), ACC Network (0.81), the Atlanta Braves (0.80), Booger McFarland (0.80), and Cam Newton (0.80) — compress into a tight cluster. By subcategory, four of the ten are fellow Athletes, two are Sports Teams, and two are TV Channels, with the restaurant and utility brand rounding out the set. The non-sports entries (Bojangles and Duke Energy) are both deeply rooted in the Carolinas market, which is the thread connecting them to the sports-heavy majority. This is an audience shaped as much by regional identity as by sport.
The top 10 portrait is of a broad, regionally anchored audience that overlaps with Carolinas-market brands and Southeast college and pro sports media in roughly equal measure.
