Share

Harry's

Brands
Beauty
Playground →Docs

Harry's nearest audiences span journalists, food professionals, and political media figures — a mix that reflects no single dominant pull, but a consistent underlying profile.

Similarity here measures how closely two entities' audiences resemble each other in composition. Across the top 10, scores run from 0.87 down to 0.86 — a narrow band with no standout neighbor. The leading pair, Tom Colicchio (0.87) and Eric Ripert (0.87), are both TV Personalities and Professionals in the food world. Michael S. Schmidt (0.87), Jonathan Lemire (0.87), and Sam Stein (0.86) are all Journalists — a subcategory that dominates the broader neighbor set. goop (0.86) is the only other Beauty brand in the top 10, making it the sole same-kind neighbor. Jamie Oliver (0.86) adds a second Professionals entry alongside Ripert, reinforcing the food-adjacent thread. Betsy Woodruff Swan (0.86) and Frank Bruni (0.86) — a Journalist and an Author respectively — continue the media-heavy pattern. Jonathan Adler (0.86), a Home brand, is the only non-Beauty, non-Celebrities brand in the set.

The overall picture is a Beauty brand whose audience shape aligns most closely with consumers of political journalism and food media, with only one fellow Beauty brand appearing in the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "harrys", "title": "Harry's", "category": "Brands", "subcategory": "Beauty", "resolved": "harrys", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tomcolicchio", "title": "Tom Colicchio", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8691, "drivers": [ "A02", "G01", "G03", "J02", "N03" ] }, { "handle": "ericripert", "title": "Eric Ripert", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.869, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "nytmike", "title": "Michael S. Schmidt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8687, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "jonlemire", "title": "Jonathan Lemire", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8663, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "goop", "title": "goop", "category": "Brands", "subcategory": "Beauty", "similarity": 0.8632, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "samstein", "title": "Sam Stein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8631, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "jamieoliver", "title": "Jamie Oliver", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8613, "drivers": [ "A02", "G01", "J02", "G03", "N03" ] }, { "handle": "woodruffbets", "title": "Betsy Woodruff Swan", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.861, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "frankbruni", "title": "Frank Bruni", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8603, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "jonathanadler", "title": "Jonathan Adler", "category": "Brands", "subcategory": "Home", "similarity": 0.8602, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: