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The top 10 neighbors span six distinct subcategories — no single kind dominates, and no other TV Channel appears among them except SHOWTIME SPORTS at 0.81.
The shape is broad: scores run from 0.87 down to 0.82 with no single neighbor pulling far ahead of the rest. Zack Snyder leads at 0.87, the only Artists-subcategory entry in the set. Behind him sit adidas Originals (0.86, Footwear) and H&M (0.84, Fashion) — two apparel brands whose audiences align more closely with HBO Max than any streaming competitor does. Complex Sneakers (0.83, Magazines) and HBO Boxing (0.83, TV Shows) round out the top five, adding a culture-media and sports-programming thread to what is otherwise a fashion-and-lifestyle cluster. Apple (0.83, Technology) and T-Mobile (0.83, Telecommunications) bring two large consumer-tech brands into the mix, while Rosario Dawson (0.83) and Eva Longoria Baston (0.82) are the only Actors in the top 10. Zedd (0.82, Musicians and Bands) completes the set.
Tallying the subcategories: Fashion/Footwear brands (3), Celebrities across Artists/Actors/Musicians (4), a TV Show, a Magazine, and a TV Channel — the neighbor set is genuinely cross-kind, with no subcategory holding more than a slim plurality. The near-total absence of other streaming services or TV Channels in the top 10 (only SHOWTIME SPORTS qualifies, and it is a TV Channel, not a streaming platform) underscores that HBO Max's audience shape is defined less by its own medium than by a broad consumer profile that overlaps with fashion, music, and tech brands.
This broad, cross-category pattern suggests an audience whose attention is distributed widely across entertainment, style, and consumer technology rather than concentrated within any single content vertical.
