Playground →
Texas sports teams and Texas restaurants dominate H-E-B's nearest audiences — not other grocery chains. Across the top 10 neighbors, similarity scores range from 0.96 down to 0.89, a narrow band with no single outlier pulling far ahead, which is the structural signature of a broad shape.
Whataburger (social) leads at 0.96, followed by Pluckers Wing Bar at 0.94 — both Restaurant subcategory brands. Then come Houston Astros at 0.93 and San Antonio Spurs at 0.92, both Sports Teams. Valero Energy (Gas Stations, 0.93) is the one non-sports, non-restaurant entry in the upper tier. Texas Humor (Humor Memes and Satire, 0.92) and Greg Abbott (Politicians, 0.90) round out the top 10, adding a regional-identity and political dimension. No other Grocery and Superstores entity appears anywhere in the top 10 — the audience shape H-E-B shares most closely belongs to Texas-rooted restaurants, sports franchises, and regional culture accounts, not to grocery competitors.
The cross-kind pattern here is the defining finding: an entity classified as Grocery and Superstores whose nearest audiences are overwhelmingly Sports Teams and Restaurants, with a regional-identity thread running through nearly every neighbor. This suggests the audience is organized less around a retail category and more around a specific geographic and cultural identity.
