Playground →
Hertz's top 10 neighbors span five distinct subcategories — car rental, car makers, airlines, mid-range hotels, and travel brands — with no single kind dominating the set.
The shape is broad: scores run from 0.95 down to 0.89 without a sharp drop-off, and the neighbor mix reflects a travel-and-mobility ecosystem rather than a tight same-kind cluster. Three fellow Car Rental entities anchor the top positions — Car Rental at 0.95, Avis Rent A Car at 0.92, and Budget Rent A Car at 0.91 — confirming strong within-category overlap. But the set immediately broadens: Porsche (0.91) and, further down, BMW (0.89) represent Car Makers, while British Airways (0.90), Air Canada (0.89), and JetBlue (0.87) bring Airlines into the cluster. DoubleTree by Hilton (0.89) adds Mid-range Hotels, and Virgin (0.89) rounds out the travel-brand presence. The one outlier by kind is Gary Vaynerchuk (0.89), a Tech Personality — the sole Celebrities and Influencers entry in the top 10 — sitting alongside airlines and automakers without an obvious thematic bridge.
The overall picture is an audience shaped by the full arc of business and leisure travel: ground transport, air travel, lodging, and premium automotive, with no single neighbor pulling far ahead of the rest.
