Playground →
The top 10 neighbors for Hillsong UNITED span six distinct subcategories — and no single one dominates enough to collapse the shape into a single cluster. That breadth is the structural finding.
Seven of the ten neighbors are fellow Musicians and Bands: Kari Jobe (0.97), Chris Tomlin (0.94), TobyMac (0.92), Jeremy Camp (0.91), MercyMe (0.90), Third Day (0.89), and David Crowder (0.89). The remaining three break from that pattern: Max Lucado is an Author (0.91), Hillsong Church is categorized under Education (0.91), and Steven Furtick is a Spiritual Leader (0.90). The scores across all ten are tightly compressed — from 0.97 down to 0.89 — which is the hallmark of a broad shape: no single neighbor pulls dramatically ahead of the rest, and the audience overlaps are wide rather than concentrated. The non-musician neighbors sit at scores nearly identical to the musicians, meaning the audience composition that connects Hillsong UNITED to a worship band is nearly the same composition that connects it to a preacher or a Christian author. That cross-subcategory consistency, more than any single neighbor, defines what this audience looks like.
