Playground →
Hyatt Place sits at 0.94 — the strongest pull in Hilton Garden Inn's top 10 — while a second, distinct cluster of retail and non-hotel entities forms a separate neighborhood well below it, giving this audience a clear two-peak structure.
The top five neighbors are all Mid-range Hotels: Hyatt Place (0.94), Courtyard by Marriott (0.92), Residence Inn by Marriott (0.89), Homewood Suites by Hilton (0.89), and SpringHill Suites by Marriott (0.88). That first cluster is tightly same-kind: every neighbor shares Hilton Garden Inn's own subcategory, and the scores compress into a narrow band between 0.88 and 0.94. The category aggregate Mid-range Hotels itself appears at position 9 (0.85), reinforcing how cleanly this audience maps onto the segment.
The second peak is structurally different. World Market (0.86) is the highest-scoring non-hotel neighbor and the only Home Goods and Furnishings retailer in the top 10. It is followed by Embassy Suites Hotels (0.85) — another Mid-range Hotel — and then Andy Roddick (0.85), an Athlete, and REI (0.85), a Sporting Goods and Outdoor Gear retailer. These cross-kind entries — retail and a celebrity athlete — sit at scores comparable to the lower end of the hotel cluster, suggesting the audience bridges mid-range hospitality and an active, home-oriented consumer profile.
The two-peak shape reflects an audience that is strongly anchored in its own hotel category while simultaneously overlapping with a distinct set of lifestyle retail and sports-adjacent entities.
