Playground →
At 0.96, Tommy Bahama pulls further from the rest of the top 10 than any other neighbor — a gap that defines the spike shape here. The next closest neighbors trail by roughly six points, making this the clearest single-brand signal in the set.
The top 10 as a whole split across three subcategory clusters. Apparel brands account for three slots: Gucci at 0.89, Saint Laurent at 0.86, and vineyard vines at 0.86 — all general or women's apparel, skewing toward the premium end. Hospitality & Lodging fills four positions: Autograph Collection Hotels (0.89) and Curio Collection (0.87) as Luxury Hotels, Boutique & Specialized Lodging (0.89), and Four Seasons Hotels and Resorts (0.87). Notably, all four lodging neighbors sit in Luxury Hotels or Boutique subcategories — none share Hilton Grand Vacations' own Mid-range Hotels subcategory in the top 10. The remaining positions go to Coastal Living magazine (0.87), Casino Hotels (0.86), and The Northern Trust Company (0.86), a bank — the lone Financial entry in the set.
The cross-kind pattern is the real finding: a timeshare brand classified as Mid-range Hotels draws an audience shaped almost entirely by luxury lodging, premium apparel, and upscale lifestyle media, with a single financial institution rounding out the cluster.
