Playground →
Hobby Lobby's top 10 neighbors span casual dining, furniture, fashion, gaming personalities, and country music — with no single neighbor pulling far ahead of the rest. The highest similarity score in the set belongs to Texas Roadhouse at 0.88, but the gap between it and the tenth-ranked neighbor, Buckle at 0.85, is narrow enough that no one entity defines the shape.
The shape is flat, and the subcategory mix tells the story. Among the top 10: Texas Roadhouse (Casual Dining, 0.88), Baseball Lifestyle™ (Fashion, 0.87), Ashley Furniture HomeStore (Furniture Stores, 0.87), Freddy's Frozen Custard (Bakeries Desserts and Confectioneries, 0.87), Robert Irwin (Spiritual Leaders, 0.86), Bindi Irwin (TV Personalities, 0.86), Garth Brooks (Musicians and Bands, 0.85), Timthetatman (Tech Personalities, 0.85), Buckle (General Apparel, 0.85), and Ninja (Musicians and Bands, 0.84). Only one neighbor — Spencer's at 0.83 — shares Hobby Lobby's own subcategory of Hobbies Gifts and Crafts, and it falls outside the top 10. Within the top 10, not a single neighbor comes from that subcategory. The audience instead clusters around casual dining, country and pop musicians, TV personalities, and apparel — a cross-kind pattern with no dominant type.
This flat, cross-kind distribution suggests an audience whose shape is defined less by craft retail affinity than by a broader mainstream American consumer profile that cuts across food, entertainment, and lifestyle categories.
