Playground →
Holiday Inn Express's top 10 nearest neighbors span six distinct subcategories — budget hotels, mid-range hotels, a gym chain, a bank, a QSR, and a car maker — with no single type dominating the set.
The shape is flat: scores run from 0.85 (Anytime Fitness) down to 0.82 (Comfort Inn) and maurices, a spread of only three points across ten neighbors. That compression means no one entity or category pulls clearly ahead. Hospitality & Lodging accounts for five of the ten neighbors — Baymont Inn & Suites (0.84), Microtel Inn and Suites (0.83), Super 8 (0.83), Comfort Inn (0.82), and Hampton (0.81) — but the other five come from entirely different sectors: a gym chain, a regional bank (First Interstate Bank, 0.85), a fast-food brand (Dairy Queen, 0.85), a women's apparel retailer, and an automotive brand (GMC, 0.82). The cross-kind presence is notable: the two highest-scoring neighbors are not hotels at all, but a fitness chain and a bank, both at 0.85.
Within the lodging neighbors, three are budget-tier properties and two share Holiday Inn Express's own mid-range subcategory — meaning the audience shape overlaps as readily with budget lodging as with direct mid-range peers. The flat distribution across this mixed set points to an audience defined less by a single category affinity than by a consistent demographic profile that cuts across everyday service brands.
