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Hudl

Brands
Technology
Playground →Docs

The top 10 neighbors span five distinct subcategories — athletes, websites, TV shows, a fashion brand, and an author — with no single kind dominating, which is the defining feature of a broad audience shape.

MaxPreps leads at 0.93, the strongest pull in the set and the only recruiting/prep-sports website in the top 10. From there, the scores descend gradually rather than dropping sharply: Inky Johnson (0.87) and Drew Brees (0.86) are athletes, SportsCenter (0.86) and 247Sports (0.85) are sports media, and Adidas Football US (0.84) is a fashion brand — all forming a coherent football-and-recruiting cluster. But the second-closest neighbor overall is Max Lucado at 0.88, an author, which sits well above several of the sports-media entries. Lecrae (0.84), a musician, and Rivals (0.83), another recruiting website, round out the top 10 alongside Tyrann Mathieu (0.83). The presence of a Christian author and a Christian musician at scores that rival or exceed dedicated sports-media properties is the structural surprise here: the audience shape is not purely sports-adjacent but carries a second, faith-oriented dimension running through it at comparable strength.

The broad shape reflects an audience that sits at the intersection of youth football culture and faith-based content — two communities that, in this data, travel together.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "hudl", "title": "Hudl", "category": "Brands", "subcategory": "Technology", "resolved": "hudl", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "maxpreps", "title": "MaxPreps", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9313, "drivers": [ "O04", "N02", "I01", "G01", "A02" ] }, { "handle": "maxlucado", "title": "Max Lucado", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8763, "drivers": [ "N02", "A02", "G01", "I01", "G03" ] }, { "handle": "inkyjohnson", "title": "Inky Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8726, "drivers": [ "O04", "I01", "A02", "E06", "G01" ] }, { "handle": "drewbrees", "title": "Drew Brees", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8628, "drivers": [ "O04", "N02", "Q05", "I01", "E06" ] }, { "handle": "sportscenter", "title": "SportsCenter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8583, "drivers": [ "O04", "I01", "A02", "G03", "G01" ] }, { "handle": "247sports", "title": "247Sports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8504, "drivers": [ "O04", "N02", "Q05", "I01", "E06" ] }, { "handle": "adidasfballus", "title": "Adidas Football US", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8433, "drivers": [ "O04", "Q05", "N02", "A02", "G03" ] }, { "handle": "lecrae", "title": "Lecrae", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8394, "drivers": [ "O04", "N02", "Q05", "A02", "G01" ] }, { "handle": "rivals", "title": "Rivals", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8314, "drivers": [ "O04", "N02", "Q05", "I01", "E06" ] }, { "handle": "mathieu_era", "title": "Tyrann Mathieu", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8311, "drivers": [ "O04", "I01", "Q05", "A02", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: