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Hyatt Regency's nearest audiences are a mix of hotel brands, tech media, and Silicon Valley figures — with no single neighbor pulling far ahead of the rest. The top 10 span three distinct subcategories: Luxury Hotels, Mid-range Hotels, and Tech Personalities, with no one cluster dominating.
The four hospitality neighbors sit at the top of the band: Marriott Hotels at 0.97, Westin Hotels & Resorts at 0.96, Luxury Hotels at 0.95, and Hilton International at 0.94. These are the expected same-category neighbors, but they account for only four of the ten slots. The remaining six belong to entities outside hospitality entirely: Crunchbase (0.93, B2B), Sheraton Hotels & Resorts (0.93, Mid-range Hotels), Kevin Rose (0.93, Tech Personalities), Chris Sacca (0.93, Tech Personalities), AC Hotel (0.92, Mid-range Hotels), and Jack Dorsey (0.92, Tech Personalities). The tech personality entries — venture capitalists and startup founders — sit at nearly the same similarity level as the hotel brands, which is the structural finding here.
The flat shape means no single neighbor stands out; the spread from 0.97 down to 0.92 is narrow. What the composition reveals is an audience that overlaps as strongly with the startup and tech media world as it does with competing hotel chains.
