Well+Good Audience Graph • Social Signal

Well+Good's top 10 neighbors span fitness brands, B2B agencies, news publishers, and lifestyle websites — a mixed cluster with no single subcategory dominating and no standout score pulling away from the pack.

The shape is flat: scores run from Equinox at 0.98 down to R/GA at 0.97, a range of just two hundredths across all ten neighbors. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight band means no single neighbor defines the audience shape. The top two are fitness brands — Equinox (0.98) and SoulCycle (0.97) — but they share the tier with Intelligencer (0.97, a blog), Cool Hunting (0.97, a website), and New York Times Live (0.97, a news publisher). Three B2B brands also appear in the top 10: Droga5 (0.97), Wieden+Kennedy (0.97), and R/GA (0.97). The only journalist in the set is Emily Nussbaum (0.97), and NYTimes Communications (0.97) rounds out the group as a second news publisher.

Well+Good shares its own subcategory — Websites — with only one neighbor in the top 10: Cool Hunting. The rest are drawn from five distinct subcategories: Fitness, B2B, Blogs, News Publishers, and Journalists. That cross-kind spread, compressed into a two-hundredths band, points to an audience whose shape is defined less by any single content vertical than by a consistent demographic profile cutting across fitness, media, and professional services.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/iamwellandgood

{ "handle": "iamwellandgood", "title": "Well+Good", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "iamwellandgood", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "equinox", "title": "Equinox", "category": "Brands", "subcategory": "Fitness", "similarity": 0.9775, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "intelligencer", "title": "Intelligencer", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9747, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "soulcycle", "title": "SoulCycle", "category": "Brands", "subcategory": "Fitness", "similarity": 0.9714, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "coolhunting", "title": "Cool Hunting", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9705, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "nytupdates", "title": "New York Times Live", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9704, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "droga5", "title": "Droga5", "category": "Brands", "subcategory": "B2B", "similarity": 0.9695, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9688, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "nytimespr", "title": "NYTimes Communications", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9681, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "wiedenkennedy", "title": "Wieden+Kennedy", "category": "Brands", "subcategory": "B2B", "similarity": 0.968, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "rga", "title": "R/GA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9676, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/iamwellandgood

Well+Good

Nearest neighbors by audience shape

Raw data