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iHeartRadio

Marketing Channels
Podcasts and Radio
Playground →Docs

iHeartRadio's top 10 neighbors span entertainment platforms, film studios, TV channels, musicians, and tech brands — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from YouTube at 0.93 down to LG USA Mobile at 0.89, a range of only four points across ten neighbors. That compression means no one entity dominates; the audience looks broadly mainstream rather than tightly clustered around a single kind. Tallying the subcategories across the top 10 confirms the mix: YouTube (0.93) and Universal Pictures (0.92) represent entertainment platforms and film studios respectively; FOX (0.91) is a TV channel; Samsung Mobile US (0.91) is telecommunications; Fergie (0.90) and Bruno Mars (0.89) are musicians; 20th Century Studios (0.90) is another film studio; and Windows (0.89), SEGA (0.89), and LG USA Mobile (0.89) cover technology and game development. Notably, no other Podcasts and Radio entity appears in the top 10 — the audience shape is defined almost entirely by cross-kind neighbors. Musicians and Bands (two entries) and Film Studios (two entries) are the most represented subcategories, but neither dominates.

The flat, cross-kind spread suggests iHeartRadio's audience is shaped by broad mainstream media consumption rather than loyalty to any single entertainment format.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "iheartradio", "title": "iHeartRadio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "iheartradio", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "youtube", "title": "YouTube", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9327, "drivers": [ "Q02", "Q05", "O04", "Q08", "N03" ] }, { "handle": "universalpics", "title": "Universal Pictures", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9151, "drivers": [ "Q02", "A05", "O03", "E03", "A01" ] }, { "handle": "foxtv", "title": "FOX", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9139, "drivers": [ "Q05", "O03", "N03", "Q02", "A05" ] }, { "handle": "samsungmobileus", "title": "Samsung Mobile US", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.9062, "drivers": [ "Q02", "O04", "Q05", "Q08", "Q04" ] }, { "handle": "fergie", "title": "Fergie", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9046, "drivers": [ "N03", "Q02", "Q08", "Q05", "O04" ] }, { "handle": "20thcentury", "title": "20th Century Studios", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9021, "drivers": [ "O03", "Q05", "A05", "Q02", "O04" ] }, { "handle": "brunomars", "title": "Bruno Mars", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8944, "drivers": [ "Q02", "N03", "O04", "Q08", "Q05" ] }, { "handle": "windows", "title": "Windows", "category": "Brands", "subcategory": "Technology", "similarity": 0.8925, "drivers": [ "Q02", "N03", "O03", "Q08", "O04" ] }, { "handle": "sega", "title": "SEGA", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8897, "drivers": [ "Q02", "Q08", "A05", "O03", "Q05" ] }, { "handle": "lgusamobile", "title": "LG USA Mobile", "category": "Brands", "subcategory": "Technology", "similarity": 0.8894, "drivers": [ "Q08", "Q02", "O04", "Q05", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: