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IHOP (social)

Brands
Restaurant
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Seven of IHOP's ten nearest neighbors are fellow restaurants, making this one of the more same-kind similarity clusters in the data — but the outliers are worth noting. Scores across the top 10 span only 0.968 to 0.932, a narrow band consistent with the flat shape classification.

Walmart (social) leads at 0.97, the sole Grocery and Superstores entry and the only non-restaurant brand in the upper half of the set. Below it, the cluster is a dense run of casual and quick-service dining: Papa John's Pizza (0.95), Chili's Grill & Bar (0.95), Olive Garden (0.94), Sonic Drive-In (0.94), Domino's Pizza (0.94), Little Caesars Pizza (0.94), and Red Lobster (0.93). The two non-restaurant entries are Pringles (Food, 0.94) and Lucky Day (Video Game Franchises, 0.93) — the latter being the most structurally unexpected neighbor in the set, sitting at the same audience-shape distance as several major restaurant chains.

The overall picture is a tightly packed, same-kind cluster anchored in mass-market dining, with no single neighbor pulling decisively ahead of the rest.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ihop_social", "title": "IHOP (social)", "category": "Brands", "subcategory": "Restaurant", "resolved": "ihop_social", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "walmart_social", "title": "Walmart (social)", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.968, "drivers": [ "Q05", "O03", "N04", "Q08", "A02" ] }, { "handle": "papajohns", "title": "Papa John's Pizza", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9547, "drivers": [ "Q05", "O03", "N04", "Q08", "O04" ] }, { "handle": "chilis", "title": "Chili's Grill & Bar", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9481, "drivers": [ "Q05", "O03", "O04", "A02", "Q08" ] }, { "handle": "olivegarden", "title": "Olive Garden", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9438, "drivers": [ "Q05", "O03", "Q08", "A02", "G01" ] }, { "handle": "sonicdrivein", "title": "Sonic Drive-In", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.943, "drivers": [ "Q05", "O03", "N04", "Q08", "A02" ] }, { "handle": "dominos", "title": "Domino's Pizza", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9427, "drivers": [ "Q05", "Q08", "O03", "O04", "N04" ] }, { "handle": "littlecaesars", "title": "Little Caesars Pizza", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9398, "drivers": [ "Q05", "O03", "Q08", "N04", "O04" ] }, { "handle": "pringles", "title": "Pringles", "category": "Brands", "subcategory": "Food", "similarity": 0.9394, "drivers": [ "Q05", "N04", "O03", "Q08", "A02" ] }, { "handle": "luckydayapp", "title": "Lucky Day", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9344, "drivers": [ "Q05", "O03", "Q08", "N04", "O04" ] }, { "handle": "redlobster", "title": "Red Lobster", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.932, "drivers": [ "Q05", "Q08", "O03", "N04", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: