Playground →
The top 10 neighbors for IKEA USA span actors, technology brands, moving and storage services, and automotive repair — with no other Home brand appearing anywhere in the set.
The shape is flat: scores run from Sterling K Brown at 0.75 down to CBS Sports NBA at 0.70, a range of only five points across ten neighbors. No single entity dominates. By subcategory, the cluster is genuinely mixed: four Technology brands — Adobe Creative Cloud (0.74), Adobe InDesign (0.74), Adobe Design & Layout (0.73), and Adobe Video & Motion (0.70) — form the largest single bloc, alongside two Actors (Sterling K Brown at 0.75 and LeVar Burton at 0.74), two Moving and Storage services (Moving & Storage at 0.73 and Extra Space Storage at 0.72), one B2B brand (Groupon at 0.73), and one Automotive Maintenance and Repair entry (Caliber Collision at 0.72). The Adobe cluster is notable: four distinct Adobe properties land in the top 10, suggesting a meaningful overlap with creative-software audiences rather than anything home-adjacent.
The flat, cross-kind composition of this neighbor set indicates that IKEA USA's audience shape is defined by broad demographic patterns shared across very different entity types, rather than by any tight affinity with its own retail category.
