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Indeed

Brands
Technology
Playground →Docs

No single neighbor dominates Indeed's top 10 — the scores run from CareerBuilder at 0.92 down to Google Ads at 0.85, a tight band with no structural spike.

The shape is broad, and the neighbor mix is genuinely cross-kind. CareerBuilder (0.92) and Groupon (0.87) are both classified as B2B brands; Eventbrite (0.87) shares Indeed's own Technology subcategory, making it the closest same-kind match in the set. From there the cluster fans out: CNET (0.86) and Work It Daily (0.86) are Websites; Glassdoor (0.86) is categorized as Other; LinkedIn (0.86) is Social Media; Startup Grind (0.86) is another Website; Brian D. Evans (0.85) is a Professionals influencer; and Google Ads (0.85) is Technology. That means only two of the ten neighbors — Eventbrite and Google Ads — share Indeed's Technology subcategory. The rest span B2B platforms, career and entrepreneurship websites, and a social network, with a professional influencer rounding out the set.

The dominant cluster character is professional and career-adjacent content — job boards, business media, and work-focused web properties — rather than consumer technology peers, which are largely absent from the top 10.

This broad, cross-kind shape suggests Indeed's audience is defined less by technology affinity than by a consistent orientation toward work, career advancement, and professional tools.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "indeed", "title": "Indeed", "category": "Brands", "subcategory": "Technology", "resolved": "indeed", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "careerbuilder", "title": "CareerBuilder", "category": "Brands", "subcategory": "B2B", "similarity": 0.9151, "drivers": [ "N03", "A06", "E02", "Q02", "Q04" ] }, { "handle": "groupon", "title": "Groupon", "category": "Brands", "subcategory": "B2B", "similarity": 0.869, "drivers": [ "N03", "E02", "G01", "A06", "Q04" ] }, { "handle": "eventbrite", "title": "Eventbrite", "category": "Brands", "subcategory": "Technology", "similarity": 0.8674, "drivers": [ "E02", "G01", "A06", "Q04", "A02" ] }, { "handle": "cnet", "title": "CNET", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8646, "drivers": [ "A06", "N03", "G01", "A02", "E06" ] }, { "handle": "workitdaily", "title": "Work It Daily", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8601, "drivers": [ "N03", "A06", "E02", "G01", "M01" ] }, { "handle": "glassdoor", "title": "Glassdoor", "category": "Brands", "subcategory": "Other", "similarity": 0.8601, "drivers": [ "A06", "N03", "G01", "A02", "G02" ] }, { "handle": "linkedin", "title": "LinkedIn", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8569, "drivers": [ "A06", "N03", "G01", "E06", "A02" ] }, { "handle": "startupgrind", "title": "Startup Grind", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8557, "drivers": [ "A06", "G01", "E02", "A02", "G03" ] }, { "handle": "briandevans", "title": "Brian D. Evans", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.853, "drivers": [ "N03", "A06", "G01", "E02", "A02" ] }, { "handle": "googleads", "title": "Google Ads", "category": "Brands", "subcategory": "Technology", "similarity": 0.8493, "drivers": [ "N03", "A06", "G01", "M01", "A04" ] } ] }
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