Playground →
Three Finance subcategory neighbors sit within a tight band at the top — Merrill Lynch at 0.89, Wells Fargo at 0.88, and iShares at 0.88 — but the audience shape then splits into a second, distinctly different neighborhood, making this a two-peak structure rather than a clean same-kind cluster.
The first peak is straightforward: Invesco US draws audiences that closely resemble those of other Finance brands. Beyond the top three, Citi (0.79) and E*TRADE (0.78) reinforce the pattern, and Mastercard (0.77) and GEICO (0.78) extend it further. Five of the top 10 neighbors carry the Finance subcategory — a clear same-kind pull. The second peak, however, is where the shape gets interesting. Amar'e Stoudemire (0.83) and Steve Nash (0.83) — both Athletes — land at positions four and six, scoring higher than several Finance neighbors. ABC News (0.83), a News Publisher, sits at position five. Rounding out the top 10 are Apple Books (0.83, Entertainment Platforms) and E! News Video (0.82, News Publishers) — neither Finance, neither sports. The second cluster is a mix of athletes, news publishers, and entertainment platforms, not a coherent thematic group but a consistent audience-shape neighborhood that sits alongside the Finance core.
The two-peak structure signals an audience that is anchored in financial services but shares meaningful composition with a broader, media-and-sports-adjacent crowd — a profile that extends well past the category's typical boundaries.
