IT Cosmetics Audience Graph • Social Signal

Jon Bernthal is the strongest pull in IT Cosmetics' top 10 — at 0.81, he sits well above the next neighbor, and he's an actor, not a beauty brand.

The shape here is two-peak: one cluster anchors around actors and Walking Dead-adjacent figures, the other around beauty brands. Jon Bernthal (0.81), Steven Yeun (0.79), Robert Kirkman (0.79 — subcategory: Authors), AMC Networks (0.77), and Melissa McBride (0.77) form a tight entertainment cluster, all connected to the same television universe. The second peak is the beauty cluster: wet n wild beauty (0.76), OPI (0.73), and e.l.f. Cosmetics (0.71) are the beauty-brand neighbors in the top 10, joined by IPSY (0.71) and bareMinerals (0.70). That's five beauty brands in the top 10 — but the five highest-scoring neighbors are all from entertainment, not beauty.

Rakuten (0.74, Technology) and Meghan Trainor (0.73, Musicians and Bands) sit between the two clusters without anchoring either one cleanly.

The overall picture is an audience that bridges prestige cable drama fandom and accessible beauty retail — two distinct neighborhoods that happen to share the same people.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/itcosmetics

{ "handle": "itcosmetics", "title": "IT Cosmetics", "category": "Brands", "subcategory": "Beauty", "resolved": "itcosmetics", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "jonnybernthal", "title": "Jon Bernthal", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.812, "drivers": [ "N04", "N03", "O03", "J02", "O02" ] }, { "handle": "steveyeun", "title": "Steven Yeun", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7927, "drivers": [ "N04", "O03", "J02", "O02", "J01" ] }, { "handle": "robertkirkman", "title": "Robert Kirkman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7871, "drivers": [ "N04", "O03", "F04", "O02", "H04" ] }, { "handle": "amc_tv", "title": "AMC Networks", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7736, "drivers": [ "N04", "O03", "H04", "O02", "A05" ] }, { "handle": "mcbridemelissa", "title": "Melissa McBride", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7698, "drivers": [ "N04", "O03", "M04", "O02", "H04" ] }, { "handle": "wetnwildbeauty", "title": "wet n wild beauty", "category": "Brands", "subcategory": "Beauty", "similarity": 0.7623, "drivers": [ "N04", "O03", "J02", "M04", "P02" ] }, { "handle": "rakuten", "title": "Rakuten", "category": "Brands", "subcategory": "Technology", "similarity": 0.7446, "drivers": [ "N03", "N04", "O03", "H04", "O02" ] }, { "handle": "kateysagal", "title": "Katey Sagal", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7369, "drivers": [ "N04", "O03", "H04", "N03", "O02" ] }, { "handle": "meghan_trainor", "title": "Meghan Trainor", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7338, "drivers": [ "N04", "O03", "N03", "O02", "A06" ] }, { "handle": "opi_products", "title": "OPI", "category": "Brands", "subcategory": "Beauty", "similarity": 0.7324, "drivers": [ "N03", "N04", "O03", "H04", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/itcosmetics

IT Cosmetics

Nearest neighbors by audience shape

Raw data