Playground →
Two gaming brands sit inside James Charles's top 10 nearest audiences — Call of Duty at 0.94 and Infinity Ward at 0.93 — alongside a cluster of beauty and lifestyle figures that might be expected. That cross-kind spread is the defining feature of a broad audience shape: no single neighbor dominates, and the top 10 spans at least six distinct subcategories.
Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap. The nearest neighbor is Jeffree Star at 0.98 — the only other Model in the top 10 — followed by Shane Dawson (Reality TV Stars, 0.97), Jaclyn Hill (Lifestyle, 0.96), and Morphe (Beauty, 0.95). That quartet forms a recognizable beauty-and-influencer core. But the set quickly broadens: Shawn Mendes (Musicians and Bands, 0.95), Liza Koshy (Comedians, 0.94), and NikkieTutorials (Lifestyle, 0.94) extend the neighbor set well beyond any single content lane. The gaming entries at positions 8 and 10 are the sharpest departure — audiences shaped by a first-person shooter franchise and its developer overlap meaningfully with audiences shaped by a beauty creator.
The broad shape here reflects an audience that isn't anchored to one content category but instead tracks across beauty, music, comedy, and gaming simultaneously.
