Playground →
Two restaurant brands anchor Jersey Mike's Subs' nearest audiences — but the top 10 also pulls in a TV personality, a gas station chain, a home-improvement show, and a movie theater chain, making the neighbor set notably cross-category for a quick-service restaurant.
The shape is two-peak. Panera Bread leads at 0.73, followed closely by P.F. Chang's at 0.72 — these two form the first cluster, both Restaurant-subcategory brands whose audiences overlap most strongly with Jersey Mike's. The second distinct pull comes from Robert Irvine at 0.71, a TV Personalities entry that sits nearly as high as the restaurant pair, signaling a meaningful food-media thread running through this audience. Firehouse Subs at 0.70 is the only direct category peer — another sub sandwich brand — rounding out the top four. Below that, the neighbor set diversifies sharply: 7-Eleven Fuel (0.68, Gas Stations), Love It or List It (0.67, TV Shows), Regal Cinemas (0.66, Entertainment), Bahama Breeze (0.66, Restaurant), SecurCare Self Storage (0.66, Moving and Storage), and Michaels Stores (0.63, Home). Four of the top 10 are Restaurant-subcategory brands; the other six span five entirely different subcategories.
The two-peak structure — restaurant brands on one side, a food-media TV personality on the other — suggests this audience is shaped by both casual dining habits and food-entertainment consumption, with a wide secondary layer of everyday-errand and home-lifestyle brands filling out the neighborhood.
