Two gas station brands sit at the top of Jewel-Osco's similarity graph — LUKOIL at 0.77 and Plaid Pantry at 0.77 — making Convenience & Fuel the dominant pole in a top 10 that otherwise pulls in a very different direction.
The shape here is two-peak. The first cluster is fuel and convenience: LUKOIL and Plaid Pantry are the two strongest neighbors, both Gas Stations by subcategory. The second cluster is a mix of automotive services and financial — Wintrust Community Banks (0.74, Banks), Just Tires (0.74, Parts and Accessories), and Brakes Plus (0.73, Maintenance and Repair Services) — forming a practical, errand-oriented band. Between these two poles sits Bowlero (0.72, Entertainment Centers), the one leisure outlier in the set. Rounding out the top 10 are Fred Meyer (0.71) and King Soopers (0.69), both General Grocery Stores — the only neighbors that share Jewel-Osco's own subcategory — alongside Rooms To Go (0.71, Furniture Stores) and Harris Teeter Pharmacy (0.71, Pharmacies and Drugstores).
The cross-kind character of this top 10 is the defining signal: a grocery chain whose nearest audience shapes belong primarily to gas stations, auto service providers, a bank, and a furniture retailer, with fellow grocers appearing only at the lower end of the set. The audience Jewel-Osco draws looks less like a grocery-specific crowd and more like one organized around routine, vehicle-adjacent, and household-maintenance errands.