Playground →
Sports journalists and meme accounts sit closer to Jimmy John's audience than most other QSR brands do — a cross-kind pattern that defines the shape of this neighbor set. Similarity here measures how closely two entities' audiences resemble each other in composition; Qdoba Mexican Grill at 0.90 is the strongest match and the only fellow QSR in the top 10, but the remaining nine neighbors span a notably different terrain.
The shape is broad: scores run from 0.90 down to 0.84 across the top 10 with no sharp drop-off, and the neighbor mix is genuinely varied by subcategory. Scorigami (0.87, Humor Memes and Satire) and Capt. Andrew Luck (0.86, Fictional Characters) are the second- and fifth-closest matches — both Miscellaneous-category accounts built around football absurdism. Between them sit Ryen Russillo (0.86, TV Personalities) and Tom Pelissero (0.86, Journalists), with Scott Van Pelt (0.85) and Fran Fraschilla (0.85) rounding out a cluster of sports-media journalists and personalities. PFF (0.85, Sports brand) and Annie Agar (0.84, Comedians) extend the sports-adjacent reach, while Big Ten Network (0.84, TV Channels) anchors the set's college-sports edge.
Tallying the top 10: one QSR peer, four journalists, two TV personalities or personalities-adjacent, one humor/meme account, one fictional character, and one sports brand — no other restaurant subcategory appears in the top 10. The dominant pull is sports-media consumers, not food-brand audiences.
This audience shape suggests Jimmy John's draws a crowd whose media diet runs heavily toward sports commentary, football-specific humor, and college athletics coverage.
