Playground →
L.L.Bean (0.78) and Eddie Bauer (0.76) form two distinct peaks in Jockey's top 10 — both general apparel brands, both pulling the audience in the same broad direction, yet separated enough from the rest of the neighbor set to register as the two-peak structure the shape flag identifies. Below them, the neighbors scatter across a notably wide range of categories, which is where the real story sits.
The remaining eight positions in the top 10 span electronics retail (Electronics, 0.75), an athlete (Lindsey Vonn, 0.74), a dessert chain (Duck Donuts, 0.73), outdoor and athletic apparel (Under Armour, 0.72), a government organization (National Park Service, 0.72), and women's apparel (Chico's Off The Rack, 0.71), with Patagonia (0.70) and Natural Grocers (0.70) rounding out the set. That's six different subcategories across eight neighbors — no single cluster dominates beyond the two apparel anchors at the top. Jockey shares its subcategory (General apparel) with L.L.Bean and Eddie Bauer, but the rest of the top 10 is cross-kind: outdoor brands, an athlete, a grocer, a government agency, and a QSR-adjacent dessert chain all carry comparable audience shapes.
The two-peak structure anchored by L.L.Bean and Eddie Bauer sits atop a broadly dispersed neighbor set, suggesting an audience whose shape is recognizable enough to match two close apparel peers but diffuse enough to overlap with a wide range of unrelated categories.
