No single neighbor dominates John Elway's top 10 — the similarity scores spread across a wide range of entity types without a clear drop-off, which is the defining feature of a broad audience shape.
Kurt Warner sits at the top with a 0.91 similarity score, followed by the Denver Broncos at 0.88. Both are expected anchors — fellow Athletes and a Sports Team tied directly to Elway's career context. But the top 10 quickly diversifies beyond that core. Von Miller (0.84) and Adrian Peterson (0.82) are fellow Athletes, as are Larry Fitzgerald (0.81) and Mark Schlereth (0.81) — making Athletes the dominant subcategory in the set, with five of the top 10 carrying that label. But the remaining four slots break toward NFL-adjacent media and consumer brands: NFLTradeRumors.co (0.80, a Website), DICK'S Sporting Goods (0.80, Outdoors retail), Cris Collinsworth (0.79, an Athlete-subcategory broadcaster), and Around The NFL (0.79, a TV Show). The scores from position 1 through 10 decline gradually from 0.91 to 0.79 — no cliff, no spike — which confirms the broad shape: this audience overlaps meaningfully with a wide band of NFL-world entities rather than concentrating around any single one.
The picture that emerges is an audience defined by deep NFL engagement — players, teams, media, and retail — rather than by attachment to any single figure or format.