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John Elway

Celebrities and Influencers
Athletes
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No single neighbor dominates John Elway's top 10 — the similarity scores spread across a wide range of entity types without a clear drop-off, which is the defining feature of a broad audience shape.

Kurt Warner sits at the top with a 0.91 similarity score, followed by the Denver Broncos at 0.88. Both are expected anchors — fellow Athletes and a Sports Team tied directly to Elway's career context. But the top 10 quickly diversifies beyond that core. Von Miller (0.84) and Adrian Peterson (0.82) are fellow Athletes, as are Larry Fitzgerald (0.81) and Mark Schlereth (0.81) — making Athletes the dominant subcategory in the set, with five of the top 10 carrying that label. But the remaining four slots break toward NFL-adjacent media and consumer brands: NFLTradeRumors.co (0.80, a Website), DICK'S Sporting Goods (0.80, Outdoors retail), Cris Collinsworth (0.79, an Athlete-subcategory broadcaster), and Around The NFL (0.79, a TV Show). The scores from position 1 through 10 decline gradually from 0.91 to 0.79 — no cliff, no spike — which confirms the broad shape: this audience overlaps meaningfully with a wide band of NFL-world entities rather than concentrating around any single one.

The picture that emerges is an audience defined by deep NFL engagement — players, teams, media, and retail — rather than by attachment to any single figure or format.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "johnelway", "title": "John Elway", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "johnelway", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "kurt13warner", "title": "Kurt Warner", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9123, "drivers": [ "N03", "I01", "Q01", "E06", "G03" ] }, { "handle": "broncos", "title": "Denver Broncos", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8779, "drivers": [ "N03", "I01", "M01", "G03", "E06" ] }, { "handle": "vonmiller", "title": "Von Miller", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8427, "drivers": [ "N03", "P01", "I01", "C02", "E06" ] }, { "handle": "adrianpeterson", "title": "Adrian Peterson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8221, "drivers": [ "N03", "I01", "M01", "G03", "Q01" ] }, { "handle": "larryfitzgerald", "title": "Larry Fitzgerald", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8096, "drivers": [ "N03", "I01", "G03", "Q01", "E06" ] }, { "handle": "markschlereth", "title": "Mark Schlereth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8068, "drivers": [ "N03", "I01", "C02", "E06", "P03" ] }, { "handle": "nfltrade_rumors", "title": "NFLTradeRumors.co", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8034, "drivers": [ "N03", "I01", "G03", "E06", "A02" ] }, { "handle": "dicks", "title": "DICK'S Sporting Goods", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.7972, "drivers": [ "N03", "I01", "G03", "E06", "Q01" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7902, "drivers": [ "N03", "I01", "P06", "Q01", "P03" ] }, { "handle": "aroundthenfl", "title": "Around The NFL", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7877, "drivers": [ "N03", "I01", "Q01", "G03", "E06" ] } ] }
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