Playground →
Six of the top 10 neighbors share Jon Morosi's own subcategory — Journalists — making this one of the more same-kind similarity clusters in sports media, yet the remaining four slots reveal how far the audience's reach extends.
Similarity here measures how closely two entities' audience compositions align. Bob Nightengale (0.96) and Ken Rosenthal (0.95) sit at the top, followed closely by Baseball Reference (0.93) — a Sports brand, not a journalist — and Buster Olney (0.92) and Jeff Passan (0.92). Jayson Stark (0.91) rounds out the journalist cluster. The presence of Baseball Reference at position three is the structural outlier: a stats database sitting ahead of several beat reporters signals that the audience skews toward the analytically engaged baseball follower, not just the news consumer. MLB Trade Rumors (0.91), a Websites subcategory entry, reinforces that pattern. The remaining two non-journalist neighbors in the top 10 are Tim Kurkjian (0.91, Journalist), Baseball Prospectus (0.91, Website), and the National Baseball Hall of Fame and Museum (0.90, Research Organizations) — the last of these the only institutional entity in the set. The shape is broad: scores run from 0.96 down to 0.90 with no sharp drop, meaning the audience overlaps widely and evenly across this cluster rather than concentrating on any single neighbor.
The top 10 collectively describe an audience defined by deep baseball engagement — reporters, databases, and reference sites — with no hockey, football, or fantasy-specific entities breaking through at this tier, though the wider graph shows those categories appearing further out.
